Purity, moisture and broken-grain figures are lot-dependent and confirmed at the time of order. Samples are couriered before any commercial commitment.
True Basmati elongates considerably beyond its raw length when cooked, without breaking. 1121 is graded specifically for this — it's what's meant by “extra-long grain.”
Paddy is rested before milling so the grain loses surface moisture gradually. Under-aged rice tends to break in the pot; properly aged rice holds its shape.
Basmati's signature scent comes from a naturally occurring aroma compound. 1509 is specifically valued in our range for how consistently it carries this across lots.
Ten varieties, each finished as Steam, Sella (parboiled), Golden Sella, Raw or Brown. Filter by variety, or send an enquiry straight from any product below.
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AGL is average grain length before cooking; elongation is the typical cooked length for the variety. Both are variety characteristics — purity, moisture and broken-grain figures are lot-dependent and confirmed on the specification sheet issued with your sample.
The same ten varieties as above, set out by what distinguishes each one and the finishes it is available in.
| Rice variety | Attributes | Grain length before cooking |
Sella (parboiled) | Steam / Raw |
|---|---|---|---|---|
| 1121 Basmati | Longest grain rice, used for biryani | 8.3–8.5 mm | White (Creamy) · Golden · Brown | White · Brown |
| 1718 Basmati | Balanced aroma, improved disease resistance | 8+ mm | White (Creamy) · Golden · Brown | White · Brown |
| 1509 Basmati | Newly developed variety, equivalent to 1121 | 8.2–8.5 mm | White (Creamy) · Golden · Brown | White · Brown |
| 1401 Basmati | Good aroma, early maturing | 7.5–8 mm | White (Creamy) · Golden · Brown | White · Brown |
| Pusa Basmati (PB1) | Substitute of Traditional Basmati | 7–7.45 mm | White (Creamy) · Golden · Brown | White · Brown |
| Traditional Basmati | Sweet taste & natural aroma | 7.3 mm | White (Creamy) · Golden · Brown | White · Brown |
| Sugandha | Substitute of 1121 rice | 7.8 mm | White (Creamy) · Golden · Brown | White · Brown |
| Sharbati | Good cooking, good taste and aroma | 6.9–7.2 mm | White (Creamy) · Golden · Brown | White · Brown |
| PR 11 / PR 14 | Most common long-grain rice | 6.8–7 mm | White (Creamy) · Golden · Brown | White · Brown |
| PR 106 | Economical, with good value | 6–6.4 mm | White (Creamy) · Golden · Brown | White · Brown |
Every variety above is available as Sella (parboiled) in White, Golden or Brown, and as Steam or Raw in White or Brown. Samples are couriered before any commercial commitment.
At least four times as long as it is wide, averaging above 6 mm. Basmati is the common example, and this is our core expertise.
About three times as long as it is wide, and more economical than long grain. Sona Masuri, Ponni and Matta are typical.
Short, fat and round, with a higher starch level — used for pudding and sushi. Not a category we specialise in.
We supply processed rice in bulk or buyer-specified retail packaging, produced to your specification and ready for your own labelling and distribution — or under our own retail brands, GOODWILL and Classic 1121 Basmati, where you'd rather not build one.
Packs we have already produced — our own GOODWILL, AIRA and Classic 1121 brands, alongside buyer-branded work.
Start a Private Label EnquiryTell us your target market, packaging format and expected order volume — our team will scope a private-label proposal.